This policy was last updated on April 13, 2010 (the "Effective Date").
To better protect your privacy, we provide this notice explaining our privacy practices and the choices you can make about the way we collect and use your information.
Note: For questions related to any of your email newsletter subscriptions, please visit our Contact Us page on the website.
Privacy Department, Parent USA City, Inc. P.O. 300106, St. Louis, MO 63130An overview of the information that we might collect:
We only collect personally-identifying information when you voluntarily submit it to us. If you request to be added to our contact list or to receive one of our no-fee subscription-based newsletters, we will ask you to provide personal information, such as your name, address, email address, telephone number, gender, and birth date. We might also ask for other information about you, such as your credit card information (when you are making a purchase), interests, income, or education level. We consider certain identifying information "sensitive." This includes your credit card number, income level, or any other information that would normally be considered confidential. We also might work with third parties to supplement the information you provide with other data so that we may customize our offers to you.
You may choose not to provide us with any personally-identifying information. In that case, you can still access and use many portions of our websites; however, you will not be added to our contact list or be able receive our no-fee subscription-based newsletters.
Many of our websites include community features, such as online forums and message boards. Information that is posted in these areas becomes public information and any use that a third party makes of this information is beyond our ability to control. You should exercise caution before disclosing any personally-identifying information in these public venues. If you elect to submit content that includes information that can be used to identify you, you must assume that the content can and will be displayed on any website on the Internet.
From time to time at some our websites and through certain promotions, you can submit personally-identifying information about other people. For example, some of our websites will provide referral services to help you inform a friend about our websites, products, or services. The types of personally-identifying information that we collect about other people at pages like these might include the person's name, address, e-mail address, telephone number telephone number, gender, and birth date. We will only ask you for the information about your friend that we need in order to do what you request.
On some of our websites and like many companies, we might also use tiny graphic images sometimes called pixel tags, web beacons, or clear gifs. These tiny images help us to analyze our users' online behavior and collect other data, such as page views or advertising responses. Pixel tags also allow us to send you e-mail in a format that you can read, and let us know when you have opened an e-mail message from us. Pixel tags can also be used to deliver cookies. Some of our websites also use third-party advertising companies to serve ads when you visit. These companies might use non-personally-identifying information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
We work with third parties who we believe to be reputable and that provide data tracking and collection technologies in order to: (1) present or serve the advertisements you might see at our websites; (2) deliver and track e-mail communications; (3) fulfill digital subscription orders; and (4) provide marketing leads to third-party organizations (but only where you have agreed to allow us to do so).
From time to time we might offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. Because of their sponsorship, these third parties might obtain personally-identifying information that visitors voluntarily submit to them in order to participate in the contest, sweepstakes, or promotion. We have no control over the third-party sponsors' use of this information. If a third-party sponsor beyond our control will obtain information that you supply us, we will notify you at the time we collect the information from you. For certain promotions, only those who provide us with the requested personally-identifying information will be able to participate in the promotion's activities and offerings.
How we use the information we collect:
We use the personally-identifying information that you provide us to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs, or services that we believe might be of interest to you. We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, when we make changes to email subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.
We might syndicate the publicly available content of our community areas to unaffiliated third-party websites, using RSS or other technologies.
We will use the personally-identifying information that you provide about others only as necessary to provide the products or services that you have requested for them. If you provide us someone else's personally-identifying information for referral purposes, we might use that information to invite them to visit our websites or to provide them information about our products or services.
Except in the event of the sale of substantially all of our assets, we will not sell, trade or rent to third parties any of your personally-identifying information unless you specifically agree.
We might use, transfer, sell, and share aggregated, anonymous data about our users for any legal purpose, such as analyzing usage trends and seeking compatible advertisers and partners. In no event will this aggregated data contain any information that could be used to identify individual users of our products or services.
How we protect the safety and integrity of the information we collect:
We take appropriate physical, electronic, and procedural measures to safeguard and protect your personal information. We use a variety of security measures, including encryption and authentication, to maintain the confidentiality of your personal information. We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential. We also take appropriate measures to secure the transmission of sensitive personal information from your computer to our computers. When you transmit sensitive personal information to us, like credit card information, we offer the use of a secure connection to our servers. To the extent you select the secure connection method or your browser supports such functionality, all credit card account information that you supply is transmitted via Secure Socket Layer (SSL) technology. Regardless of these measures, no system connected to the Internet or data transmission sent over the Internet can be guaranteed to be 100% secure. We will provide notice if we become aware of any security breach that may affect any sensitive personal information pertaining to you that we have stored on our systems.
You may correct or delete any or all of the personal information you have provided to us at any time. Many of our websites provide means to review and update the personal information that you have provided on that website. To inquire about personally identifiable information that we have collected about you, or about other ways to correct factual errors in that information, please Contact Us. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections. We will decline to process requests where we cannot verify the identity of the requester. We might also decline to process requests that are automated, repetitive, systematic, or impractical, or that might jeopardize the privacy of others.
In some limited circumstances, such as to resolve disputes, troubleshoot problems, and enforce our policies, we might retain some of information that you have requested us to remove. Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests.
We only use the information we collect for purposes consistent with this policy. If we propose to use your personal information for purposes beyond those explained in this policy, we will provide appropriate notice before doing so and we will provide you with the means to opt out of those uses. We will not use your personal information for any purposes other than those described in this Policy unless we have obtained your consent.Your privacy options:
Privacy Department, Parent USA City, Inc. P.O. 300106, St. Louis, MO 63130
If we receive a complaint from you, we will contact you in an attempt to address your concerns. If we are not able to resolve a complaint, we will participate in the appropriate independent recourse mechanism as necessary.